Band of Outsiders just hired the new Spiderman Andrew Garfield (talk of the town guy!) for their latest ad campaign. I am kind of loving it.

The campaign features grainy polaroid shots of Mr. Garfield playing around outdoors. It was shot on location in Mt. Baldy, California. The campaign photos truly project a Band of Outsiders lifestyle – laid-back, vintage appreciating hipster guy. Too cool.

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“What Ralph Lauren does is brilliant. But it’s a fantasy of being a Wasp or rich. I address these cliches. It’s postmodern….”  – Scott Sternberg, designer of Band of Outsiders

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