H&M announced its next designer collaboration last week, and guess what, it’s not a traditional designer at all, it’s a blogger! This marks the very first blogger as designer collaboration of this kind – big deal. H&M chose the (appropriately) Swedish Elin Kling, of Style by Kling. She has been blogging since 2007 and has become a fixture on the Swedish/ Euro fashion circuit. Unfortunately, the pieces are only available in Sweden, however I’m willing to bet it will be all over ebay.
For her collection Elin has chosen a sophistocated minimalist look, grounded in light neutrals. It reminds me of a mix between Chloé, Alexander Wang and Donna Karen. I think what she has created is pretty major – right on trend for Spring. I’d love to own that painterly print asymmetrical sleeve dress.
Kling’s pieces for H&M
Kling in 2 of her looks (on the left with Margareta Van Den Bosch, head of design at H&M)
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p.s. does anyone else think she looks exactly like Elin Nordegren? Do they all look like this in Sweden? not fair.
Yes, I saw the pictures and first thing that came to mind was Alexander Want. I love it and I really think this is a bold move by H&M. Too bad we won’t get the pieces here in the US. I wonder if H&M will pick an American blogger next to design a collection.
Surprising way to bringing along a new designer. It is an experiment.
I love the little black jacket.
Wow, love, love this collection! The shorts and structure of all the pieces, glorious!
T-Looks like you should plan a trip to Sweden!!!!!
I’m with your Mama, I like the jacket…